409: The Phony Negroni Movement Is Here with St. Agrestis
This Is TASTE
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The Rise of Phony Negroni: Success Amidst Challenges
This chapter explores the unexpected growth and success of the phony Negroni line during the pandemic, highlighting challenges faced in production and the positive impact on the company's development. The conversation delves into scaling up the beverage product launch, focusing on pricing, competition, and the authenticity of the product. Additionally, it discusses the unique characteristics of mezcal as a spirit, sharing insights on creating a distinct drink by smoking cactus petals for a unique flavor profile.
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