Exploring Past Experience in the Tobacco Industry and Its Limits on Creativity

St. Agrestis has had a couple very big years in the competitive nonalcoholic drinks arena, and it’s long overdue to have the brand’s cofounder Louis Catizone on the show. The Phony Negroni is a near-perfect NA cocktail, and on this episode we talk about how it was born and how NA bottled cocktails are appearing in bars and restaurants at record levels. This is a great talk for anybody interested in hearing the story of an emerging brand in the drinks world.

Got a question, comment, future guest idea, fact to share, fun fact to share, less-fun fact to share? Send us a voice memo and we will listen to it, and may feature your message on the show!

MORE FROM ST. AGRESTIS:

• A Nonalcoholic Amaro ‘Falso’ From St. Agrestis [NYT]
• St. Agrestis Debuts the Phony Mezcal Negroni [Appetito]

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.