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Remarkable Retail

Hype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester Research

Sep 17, 2024
Sucharita Kodali, a leading analyst at Forrester Research, returns with insights on retail's evolving landscape. She distinguishes e-commerce from digital commerce, shedding light on digital's impact on physical stores. Sucharita shares her thoughts on Amazon's new direction under Andy Jassy and predicts the trajectory of retail media networks. With bold forecasts for Temu, she delves into the future of online grocery and luxury brands, while tackling inflation's effects and the fierce competition between giants like Walmart and Amazon.
46:41

Podcast summary created with Snipd AI

Quick takeaways

  • Sucharita Kodali highlights the critical role of digital commerce, noting that 70% of sales are influenced by online interactions, urging retailers to integrate digital and physical experiences.
  • The podcast discusses the trend towards consolidation in retail, predicting that Amazon and Walmart may dominate US retail sales, pushing smaller retailers to differentiate themselves.

Deep dives

Retail Technology Trends

The discussion highlights significant trends in retail technology, focusing on the growth of digital and omnichannel retail strategies. Sucharita Kedali emphasizes the importance of digital commerce, which encompasses research online leading to offline purchases, stating that around 70% of sales are influenced by online interactions. Retailers must adapt to this changing landscape to remain competitive, particularly in areas like seamless commerce that connect online and brick-and-mortar experiences. The need for tools and strategies that integrate digital touchpoints into the shopping journey is essential for future success.

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