Sucharita Kodali

Sucharita Kodali, a VP and Principal Analyst at Forrester, and Emily Collins, a VP and Research Director at Forrester, delve into holiday spending trends in this insightful discussion. They highlight how consumer sentiment is impacted by economic realities, particularly the psychological effects of inflation. The duo shares strategies for retailers, focusing on the importance of loyalty programs, selective discounting, and innovative marketing. They also explore the challenges posed by political influences and societal divides on consumer spending behavior this holiday season.

Sucharita Kodali, a leading analyst at Forrester Research, returns with insights on retail's evolving landscape. She distinguishes e-commerce from digital commerce, shedding light on digital's impact on physical stores. Sucharita shares her thoughts on Amazon's new direction under Andy Jassy and predicts the trajectory of retail media networks. With bold forecasts for Temu, she delves into the future of online grocery and luxury brands, while tackling inflation's effects and the fierce competition between giants like Walmart and Amazon.

Sucharita Kodali, a digital business strategy expert at Forrester Research, dives into the intricate web of the shipping industry, focusing on FedEx, UPS, and their ties to the U.S. Postal Service. She discusses Amazon's strategic moves to reduce reliance on these shipping giants. The conversation reveals how both FedEx and UPS utilize USPS for last-mile deliveries and the potential fallout of FedEx's plans for independence. With shipping rates and operational partnerships in flux, what does the future hold for logistics?