Sucharita Kodali

Sucharita Kodali, VP and Principal Analyst at Forrester Research, shares valuable insights into the future of retail. She discusses the rise of agentic shopping and the pivotal role of generative AI in commerce. The conversation highlights the explosive growth of retail media networks post-COVID and the comeback of marketplaces. Sucharita also explores the competition posed by TikTok and AI against traditional search engines like Google. Vibrant debates on consumer-driven purchases and the influence of social commerce make for an engaging listen.

Join Sucharita Kodali, Neil Saunders, and Simeon Siegel as they dive into the turbulence of the retail sector. They discuss the implications of political tensions on leadership and the job market's surprising resilience amid AI disruptions. The trio analyzes the sharp sales declines of Chinese retailers like Temu and Shein due to tariffs, revealing deeper market impacts. They also tackle Nike and Target's evolving strategies post-COVID, digging into brand challenges and DEI scrutiny, providing valuable insights for industry watchers.

Sucharita Kodali, Vice President at Forrester Research and retail expert, joins the discussion to unpack the rise of agentic AI in shopping. She dives into the surge of retail media networks post-COVID and how generative AI is reshaping brand strategies. TikTok’s growing role in product discovery poses a challenge to traditional platforms like Google. The conversation also touches on the hype versus reality of agentic shopping, as well as the potential threats AI poses to industries like ticketing, making it a must-listen for retail enthusiasts.

Sucharita Kodali, a VP and Principal Analyst at Forrester, and Emily Collins, a VP and Research Director at Forrester, delve into holiday spending trends in this insightful discussion. They highlight how consumer sentiment is impacted by economic realities, particularly the psychological effects of inflation. The duo shares strategies for retailers, focusing on the importance of loyalty programs, selective discounting, and innovative marketing. They also explore the challenges posed by political influences and societal divides on consumer spending behavior this holiday season.

Sucharita Kodali, a leading analyst at Forrester Research, returns with insights on retail's evolving landscape. She distinguishes e-commerce from digital commerce, shedding light on digital's impact on physical stores. Sucharita shares her thoughts on Amazon's new direction under Andy Jassy and predicts the trajectory of retail media networks. With bold forecasts for Temu, she delves into the future of online grocery and luxury brands, while tackling inflation's effects and the fierce competition between giants like Walmart and Amazon.