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Hype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester Research

Remarkable Retail

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Navigating E-commerce and Digital Commerce

This chapter explores the evolving landscape of retail, differentiating between e-commerce and broader digital commerce, especially in light of the COVID-19 pandemic. It discusses Amazon's transformation and impact on the retail sector, along with the emergence of new platforms like Temu and Shein. The conversation also highlights the challenges faced by grocery retailers and luxury brands in adapting to digital sales channels, while pondering the future of retail media networks.

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