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Hype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester Research

Remarkable Retail

CHAPTER

Retail Trends and AI Insights

This chapter discusses current trends in retail and tech, centering on artificial intelligence and its role in personalization. The speakers critique the generative AI hype, explore concepts like Unified and headless commerce, and provide insights on TikTok commerce while stressing the importance of customer satisfaction over fleeting trends.

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