The Startup CPG Podcast
BONUS: Meet the 2024 Shelfies Finalists
Aug 19, 2024
Patricia Menegoto and Kiki Huddleston from the Startup CPG team provide a fascinating insider look at the 2024 Shelfie Awards. They discuss the judging process, highlighting how they evaluated over 1,500 entries in various categories, from skincare to snacks. Expect insights on innovative pet products, unique beverages, and the evolution of plant-based alternatives. With excitement building for the upcoming awards ceremony, they emphasize the importance of recognizing outstanding brands and encourage future participation in the evolving marketplace.
59:55
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Quick takeaways
- The Shelfie Awards have expanded categories to reflect innovation in CPG, demonstrating a commitment to inclusivity with diverse submissions.
- Judging criteria for the awards focus on innovation, taste, branding, and consumer appeal, with a strong emphasis on repurchase potential.
Deep dives
Expansion of Shelfie Categories
The expansion of product categories for the Shelfie Awards reflects a dynamic and evolving judging process. The judges emphasize the importance of innovation within the industry, highlighting how they adapt categories based on the diversity of products they receive. This year, more categories than initially planned were introduced, showcasing a wide range of emerging brands in the Consumer Packaged Goods (CPG) sector. The commitment to inclusivity is showcased, with a significant percentage of submissions being female-owned and minority-owned brands.
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