BONUS: Meet the 2024 Shelfies Finalists

Aug 19, 2024

Patricia Menegoto and Kiki Huddleston from the Startup CPG team provide a fascinating insider look at the 2024 Shelfie Awards. They discuss the judging process, highlighting how they evaluated over 1,500 entries in various categories, from skincare to snacks. Expect insights on innovative pet products, unique beverages, and the evolution of plant-based alternatives. With excitement building for the upcoming awards ceremony, they emphasize the importance of recognizing outstanding brands and encourage future participation in the evolving marketplace.

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Episode notes

Intro

00:00 • 3min

Judging the Shelfie Awards

02:58 • 14min

Premium Pet Products and Innovative Beverages

17:04 • 7min

Tasting Trends in CPG

24:28 • 21min

The Evolution of Plant-Based Alternatives

45:53 • 3min

Celebrating the 2024 Shelfie Awards Finalists

48:26 • 9min

Excitement for Shelfies 2024 and Brand Recognition

57:15 • 3min

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team for an insider look at the 2024 Shelfie Awards. They dive into the intricacies of the judging process, the criteria for selecting finalists, and the standout products that are making waves in categories like skincare, pet care, Beverages, Condiments & Spicy Foods, Snacks, Frozen Foods and Plant-Based Alternatives.

Grace, Patricia, and Kiki share their experiences with these standout products and explain how they sifted through over 1,500 entries to find the top contenders, particularly in snack, frozen food, and plant-based categories. They also highlights the challenges of narrowing down the selections and builds excitement for the upcoming awards ceremony on September 4th. Plus, get the latest on the new Startup CPG marketplace and the exciting boat party planned for the event.

Don’t miss out—tune in to discover the future of CPG innovation and hear all about the exciting developments leading up to the Shelfie Awards!

Marketplace - https://startupcpg.mynishe.com/

Startup CPG’s Fourth Annual Shelfies Awards Ceremony Live - https://www.linkedin.com/events/startupcpg-sfourthannualshelfie7219025992659427330/theater/

Listen in as they share about:

Introduction of the Shelfie Awards
Judging Criteria
Challenges of Judging
Product Categories:

- Skincare

- Pet Care

- Beverages

- Condiments and Spicy Foods

- Snacks

- Frozen Foods

- Plant-Based Alternatives

Shelfies 2024 Competition and New Initiatives
Acknowledgments and Sponsorships
Announcements

Episode Links:
Kiki on LinkedIn

Patricia on LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

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Episode music by Super Fantastics