In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team for an insider look at the 2024 Shelfie Awards. They dive into the intricacies of the judging process, the criteria for selecting finalists, and the standout products that are making waves in categories like skincare, pet care, Beverages, Condiments & Spicy Foods, Snacks, Frozen Foods and Plant-Based Alternatives. 

Grace, Patricia, and Kiki share their experiences with these standout products and explain how they sifted through over 1,500 entries to find the top contenders, particularly in snack, frozen food, and plant-based categories. They also highlights the challenges of narrowing down the selections and builds excitement for the upcoming awards ceremony on September 4th. Plus, get the latest on the new Startup CPG marketplace and the exciting boat party planned for the event.

Don’t miss out—tune in to discover the future of CPG innovation and hear all about the exciting developments leading up to the Shelfie Awards!

Marketplace - https://startupcpg.mynishe.com/ 

Startup CPG’s Fourth Annual Shelfies Awards Ceremony Live - https://www.linkedin.com/events/startupcpg-sfourthannualshelfie7219025992659427330/theater/ 

Listen in as they share about:

• Introduction of the Shelfie Awards
• Judging Criteria
• Challenges of Judging
• Product Categories:

- Skincare

 - Pet Care 

- Beverages 

- Condiments and Spicy Foods 

- Snacks

- Frozen Foods

- Plant-Based Alternatives

• Shelfies 2024 Competition and New Initiatives
• Acknowledgments and Sponsorships
• Announcements

Episode Links:
Kiki on LinkedIn

Patricia on LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics