Patricia Menegoto, Head of Marketing and Community at Startup CPG, shares insights on a transformative year for the community. They reflect on the success of in-person networking events and impactful partnerships, including the GNC 'Next Big Thing' initiative. The pair discuss empowering female founders, brand matching successes, and their growing Shelfie Awards. Looking ahead to 2025, they reveal ambitious plans to strengthen connections among entrepreneurs and retailers, ensuring visibility for emerging brands in the competitive market.

Patricia Menegoto and Kiki Huddleston from the Startup CPG team provide a fascinating insider look at the 2024 Shelfie Awards. They discuss the judging process, highlighting how they evaluated over 1,500 entries in various categories, from skincare to snacks. Expect insights on innovative pet products, unique beverages, and the evolution of plant-based alternatives. With excitement building for the upcoming awards ceremony, they emphasize the importance of recognizing outstanding brands and encourage future participation in the evolving marketplace.