The Startup CPG Podcast
#176 - Startup CPG’s 2024 Year in Review
Dec 30, 2024
Patricia Menegoto, Head of Marketing and Community at Startup CPG, shares insights on a transformative year for the community. They reflect on the success of in-person networking events and impactful partnerships, including the GNC 'Next Big Thing' initiative. The pair discuss empowering female founders, brand matching successes, and their growing Shelfie Awards. Looking ahead to 2025, they reveal ambitious plans to strengthen connections among entrepreneurs and retailers, ensuring visibility for emerging brands in the competitive market.
49:59
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Quick takeaways
- The Startup CPG community experienced substantial growth in 2024, leading to increased visibility and opportunities for emerging brands through successful trade shows and networking events.
- Initiatives aimed at supporting female founders not only provided visibility but also facilitated meaningful partnerships, empowering women entrepreneurs within the food and beverage sector.
Deep dives
Reflections on Community Growth
The podcast highlights significant developments in the Startup CPG community throughout 2024, emphasizing the impact of brand matching events. Many brands that participated in these events found immediate success, with numerous retailers carrying their products shortly after the event. The community saw impressive growth, with projections for 2025 indicating a doubling of participating retailers and an expanded list of opportunities for brands to connect with retailers. These successes underline the increasing recognition of the community's potential among retailers, fostering a supportive environment for emerging brands.
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