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14min chapter
BONUS: Meet the 2024 Shelfies Finalists
The Startup CPG Podcast
Judging the Shelfie Awards
In this chapter, the speakers share their insights and experiences as judges for the Shelfie Awards, focusing on the evaluation of innovative small CPG brands. They discuss the criteria for judging, emphasizing factors like branding, sensory experiences, and sustainability, while also highlighting the impressive diversity within the submissions. The chapter also explores the importance of clean beauty, multi-functional products, and the growing trends in both beauty and pet care sectors.
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highlights
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