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A Systematic Approach to Paywall Optimization — Live at App Promotion Summit NYC
Jun 29, 2022
32:23
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Quick takeaways
- Optimizing paywall placement and visibility is crucial for a successful strategy.
- Price discrimination and personalized pricing can maximize revenue and accessibility.
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Optimizing Paywalls: Placement is Key
When it comes to placing paywalls, there are two main considerations: when new users see the paywall and when existing users encounter it. For new users, the paywall can appear either before or after onboarding. For existing users, it can show up on app open or when accessing a key feature. The winning strategy often involves testing both options. Additionally, it is crucial to optimize the percentage of users who actually see the paywall, as this greatly impacts monetization. Balancing placement and visibility is essential to achieving a successful paywall strategy.
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