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4min chapter
A Systematic Approach to Paywall Optimization — Live at App Promotion Summit NYC
Sub Club by RevenueCat
Selling Outcomes Versus Selling Features
The best place to figure out how to talk about your product is by asking your users why they love your product. Usually on pay walls, we don't even see in the copy that you're telling the user to subscribe. You want to sell outcomes and engaging emotion. Those are the top five things that you should be thinking about when optimizing yourp walls. But we've got a couple minutes left, and so i wante to leave everybody with a your experience.
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