The Challenges of Paywall Testing - How to Line Up Your Team

On the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips for pricing your app, and how to reduce subscriber churn.

We’re with Darrell Stone and Jake Mor in front of a live audience at the App Promotion Summit in New York City. The App Promotion Summit is America’s leading app marketing conference. Darrell is the Head of Product & Design at Citizen, the number one public safety app in the U.S. Jake is the Founder & CEO of Superwall, the best way to build in test paywalls without having to update your app.

In this episode, you’ll learn:

• Where to put your app’s paywall
• Which features should you paywall?
• When to paywall all of your app’s features
• A clever way to win back users who cancel their subscription

Links & Resources

• RevenueCat
• Previous webinar with Jake on YouTube

Jake Mor’s Links

• Follow Jake on Twitter
• Superwall’s website
• Follow Superwall on Twitter

Darrell Stone’s Links

• Follow Darrell on Twitter
• Citizen’s website
• Follow Citizen on Twitter

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club