31: Bob Burg | The Five Secrets of Ultimate Influence

28 snips

Apr 19, 2018

Bob Burg, co-author of the influential parables The Go-Giver and The Go-Giver Influencer, dives into the art of genuine influence. He emphasizes the importance of empathetic communication, especially during disagreements. Bob introduces the 'seatbelt principle' to manage emotions effectively and shares ways to say 'no' kindly while preserving relationships. He explores how to foster constructive dialogue in divisive times and the ethical implications of persuasion, making it clear that true influence comes from understanding and connection.

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INSIGHT

Team Loyalty Blocks Persuasion

People often defend their team, not principles, which hardens positions in disagreements.
This dynamic prevents persuasion and productive conversation, increasing conflict instead.

ADVICE

Master Emotions with Visualization

Visualize mentally handling provocations calmly to prepare your reactions.
Practice this repeatedly to retrain your emotional responses for better control.

INSIGHT

Influence Is About Pull

Influence is about "pull," attracting people to you and your ideas.
True persuasion aligns with others' goals, making their commitment genuine and sustainable.

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The Art of Talking So That People Will Listen

Getting Through to Family, Friends & Business Associates

Paul W. Swets

This book offers proven strategies for mastering the art of effective communication, which is essential for personal success and enjoyment of relationships. It provides practical advice on how to communicate persuasively with family, friends, and business associates.

The Go-Giver Influencer

A Little Story About a Most Persuasive Idea

John David Mann

Bob Burg

The Go-Giver Influencer is a parable that explores the role of influence in building relationships and resolving conflicts. It emphasizes empathy as a key component of successful negotiation and provides five secrets to mastering genuine influence. The book is part of the Go-Giver series and offers insights into bridging differences and finding common ground.

The Go-Giver Leader

John David Mann

Peace, Power, and Plenty

Orison Sweet Marden

Orison Swett Marden was a prolific author who wrote extensively on themes of personal development and success. His works often emphasized common-sense principles and virtues for a successful life.

How to Win Friends and Influence People

Dale Carnegie

First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations[2][3][5].

The Go-Giver

A Little Story About a Powerful Business Idea

John David Mann

Bob Burg

The Go-Giver tells the story of Joe, an ambitious young man who learns the Five Laws of Stratospheric Success from a series of mentors introduced by the enigmatic Pindar. These laws—Value, Compensation, Influence, Authenticity, and Receptivity—emphasize the importance of giving and adding value to others' lives. By shifting his focus from getting to giving, Joe experiences unexpected returns and achieves greater success in both his business and personal life.