The Futur with Chris Do

245 - 5 Core Business Principles, Part 1

Jun 14, 2023

Mo Ismail, a seasoned expert in business principles, joins Chris Do for an insightful masterclass on essential strategies for success. They delve into buyer psychology, highlighting how understanding consumer needs can transform sales. The duo emphasizes the importance of client-centric selling, showcasing how authentic relationships enhance business growth. Listeners also learn about the power of effective listening and the psychological nuances of pricing. Together, they explore innovative approaches to elevate freelance careers and promote sustainable purchasing.

01:20:52

Creator website

Episode guests

Mo Ismail

Highlights

AI Chapters

Episode notes

The Importance of Focus and Simplicity

01:15

Understanding Your Audience: Reduce the Pain, Increase the Gain

01:55

Serving in Sales

01:03

Developing a Long-Term Perspective for Business Success

01:42

Intro

4min

Understanding Buyer Psychology

29min

The Art of Inquiry in Communication

4min

The Power of Client-Centric Selling

22min

Mastery Through Listening and Pricing Psychology

12min

The Hidden Costs of Fast Fashion

9min

Elevating Your Freelance Business with Imagination

3min

For much of human history, mankind didn’t have very much in the way of resources. If there was food to eat, we ate it, and we would eat as much as we could, because we didn’t know when our next meal was going to come. Fast forward to the 21st century, and we have an abundance of food and mass produced goods which gives us choice. With this multitude of options, we start to ask ourselves “Why do we choose one over the other?”. Why do people buy? What are the core, psychological elements that get people to choose one brand over the other? In the first episode of a multi part series, Chris is joined by Mo Ismail for a masterclass in the 5 Core Essentials of Business. They’re going to talk about what it means to “decrease the pain, and increase the gain” for a client, so you, as a seller, can provide them a bridge from their current reality to their desired reality.

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