

245 - 5 Core Business Principles, Part 1
116 snips Jun 14, 2023
Mo Ismail, a seasoned expert in business principles, joins Chris Do for an insightful masterclass on essential strategies for success. They delve into buyer psychology, highlighting how understanding consumer needs can transform sales. The duo emphasizes the importance of client-centric selling, showcasing how authentic relationships enhance business growth. Listeners also learn about the power of effective listening and the psychological nuances of pricing. Together, they explore innovative approaches to elevate freelance careers and promote sustainable purchasing.
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Teaching to Learn
- Articulate your thoughts into clear, actionable steps that others can follow.
- Organize your thinking by teaching what you know, like a chef writing a recipe.
Buying Psychology
- Modern consumers buy based on identity and values, not just needs.
- Brands offer a sense of belonging and meaning beyond basic utility.
Reduce Pain, Increase Gain
- Understand your customer's current and desired realities, bridging the gap.
- Focus on a narrow market to better understand and address their needs.