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245 - 5 Core Business Principles, Part 1

The Futur with Chris Do

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Understanding Buyer Psychology

This chapter delves into buying psychology, emphasizing its importance in consumer behavior and the shift in motivations over time. It discusses the necessity of understanding customer needs and narrowing focus for effective problem-solving in business. Through various analogies and frameworks, the chapter illustrates how enhancing communication and adopting a servitude mindset can transform sales interactions.

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