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The AI/XR Podcast.
This Week In XR August 9th, 2024 ft. Val Vacante, VP Solutions Innovation, Dentsu
Aug 9, 2024
Val Vacante, VP of Solutions Innovation at Dentsu Advertising and advisor for SXSW, shares insights on the future of retail and e-commerce. She discusses how traditional retailers can reinvent themselves in an era dominated by giants like Amazon. The conversation also delves into innovative tech collaborations that blend experiences, such as AI-driven multimedia in whiskey marketing. Val highlights the importance of community and creativity, showcasing how gaming environments can transform advertising and education, particularly in engaging younger audiences.
33:31
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Quick takeaways
- Zappar's Accessible QR initiative highlights the importance of inclusivity in XR technology, enabling blind consumers to engage with packaged goods.
- The podcast discusses the monopolistic behaviors of major tech companies like Google and their impact on competition, drawing parallels to historical precedents for breaking up monopolies.
Deep dives
Zapper's Innovations in XR
Zapper is leading the charge in the extended reality (XR) space by democratizing augmented reality (AR) tools and creating affordable mixed reality headsets like ZAPBox. They have developed an innovative QR code called Accessible QR, which allows packaged goods to communicate effectively with blind and partially sighted consumers. This initiative highlights Zapper's commitment to inclusivity in technology, ensuring that XR solutions are accessible to everyone. By providing user-friendly tools and resources, Zapper encourages wider adoption of AR, making it available for individuals and businesses alike.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode