This Week In XR August 9th, 2024 ft. Val Vacante, VP Solutions Innovation, Dentsu

Aug 9, 2024

Val Vacante, VP of Solutions Innovation at Dentsu Advertising and advisor for SXSW, shares insights on the future of retail and e-commerce. She discusses how traditional retailers can reinvent themselves in an era dominated by giants like Amazon. The conversation also delves into innovative tech collaborations that blend experiences, such as AI-driven multimedia in whiskey marketing. Val highlights the importance of community and creativity, showcasing how gaming environments can transform advertising and education, particularly in engaging younger audiences.