Val Vacante, VP of Solutions Innovation at Dentsu Advertising and advisor for SXSW, shares insights on the future of retail and e-commerce. She discusses how traditional retailers can reinvent themselves in an era dominated by giants like Amazon. The conversation also delves into innovative tech collaborations that blend experiences, such as AI-driven multimedia in whiskey marketing. Val highlights the importance of community and creativity, showcasing how gaming environments can transform advertising and education, particularly in engaging younger audiences.
