This Week In XR August 9th, 2024 ft. Val Vacante, VP Solutions Innovation, Dentsu
The AI/XR Podcast.
Adapting Retail in the E-Commerce Era
This chapter delves into the struggles of traditional retail companies like JCPenney as they navigate the challenges posed by e-commerce platforms like Amazon. It highlights innovative technologies and the concept of 'retailtainment' as potential strategies for enhancing customer engagement and transforming the in-store shopping experience.
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