

How to compete in a hyper competitive market with Jan Verlinden.
May 19, 2024
Entrepreneur Jan Verlinden discusses building Belgian lemonade brand Ritchie using unique marketing tactics. Topics include brand strategy importance, unique packaging, brand consistency, and competing in a hyper-competitive market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 6min
Exploring the Importance of Brand Strategy and Branding Impact
05:40 • 2min
Building a Strong Brand with Unique Packaging
07:21 • 19min
Exploring Free Brand Building Guides and Anecdotal Evidence of Brand Impact
26:21 • 3min
The Importance of Brand Consistency in Marketing
29:28 • 12min
Exploring Ambitions and Vision in a Hyper-Competitive Market
41:10 • 3min