Let's talk branding cover image

Let's talk branding

How to compete in a hyper competitive market with Jan Verlinden.

May 19, 2024
Entrepreneur Jan Verlinden discusses building Belgian lemonade brand Ritchie using unique marketing tactics. Topics include brand strategy importance, unique packaging, brand consistency, and competing in a hyper-competitive market.
44:03

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging existing brand elements can create a visually appealing product in a competitive market.
  • Strategic market entry and persistence are crucial for sustainable growth in a hyper competitive landscape.

Deep dives

Jan Verlinden's Journey with SODA Brand Ritchie

Jan Verlinden, founder of SODA brand Ritchie, shares his entrepreneurial journey of reviving his favorite childhood soft drink. Coming from a family with a history in brewing, Jan recognized the potential of Ritchie's brand and decided to relaunch it. Challenging the limitations of big FMCG companies, Jan ventured into a competitive market, driven by his passion and marketing expertise.

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