Jan Verlinden
Entrepreneur and marketer with experience at big brands like Pepsi-co, currently building the Belgian lemonade brand Ritchie using strong marketing principles.
Best podcasts with Jan Verlinden
Ranked by the Snipd community
Jun 22, 2024 • 48min
The 5 brand religions with Kristof De Wulf
Kristof De Wulf, a thought leader in brand strategy, teams up with Jan Verlinden, an expert in creative business solutions, to dissect the five key brand religions. They discuss the evolution of brands like Red Bull and explore challenging branding strategies that spark debate. The conversation highlights the vital role of emotional connections in fostering loyalty, while also addressing the complexities of influencer marketing. By focusing on authentic relationships over mere transactions, they reveal how brands can truly resonate with consumers.
May 19, 2024 • 44min
How to compete in a hyper competitive market with Jan Verlinden.
Entrepreneur Jan Verlinden discusses building Belgian lemonade brand Ritchie using unique marketing tactics. Topics include brand strategy importance, unique packaging, brand consistency, and competing in a hyper-competitive market.
