Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big brands to grow Ritchie through unexpected marketing channels and tactics to expand his market share gradually.
Show notes
* Jan on LinkedIn
* Check out Ritchie, the amazing brand Jan is building
* The book about the Ritchie story (online in Dutch)
Creative business company
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