Tom Essenhigh, VP of retail and hospitality at Worldpay, discusses the evolving luxury experience across channels on Vogue Business's podcast. Topics include immersive in-store experiences, Gen Z's impact on luxury market, integration of social commerce, and future of payments in luxury retail.
Luxury brands are emphasizing omni-channel strategies to enhance the in-store experience and bridge the gap between online and offline interactions.
Future payments in luxury retail will focus on deepening loyalty, introducing new products like faster refunds, and aligning businesses with sustainability practices.
Deep dives
The Evolution of Luxury Shopping Experience
Luxury brands are enhancing the in-store experience by focusing on quality goods and services, making destination shopping more experiential. They emphasize omni channel strategies, providing high levels of service that create a unique differentiation. Investing in flagship stores remains crucial, attracting shoppers for an immersive and unforgettable experience.
Seamless Omni-Channel Experience in Luxury E-commerce
Seamless omni-channel experiences are crucial in luxury e-commerce, with 68% of shoppers valuing this consistency. Brands aim to bridge the gap between online and offline interactions by prioritizing human connection in customer service, like ensuring prompt order updates and refunds. Maintaining a personalized and connected journey for customers, from purchase to post-purchase satisfaction, is key for successful online luxury shopping.
Future Trends in Payments for Luxury Brands
Future payments in luxury retail will focus on deepening loyalty, introducing new products like faster refunds, and creating upsell opportunities. Sustainability and social responsibility are gaining importance, influencing consumer choices. Brands are expected to adapt to changing consumer behaviors, explore subscription models, and align their businesses with sustainability practices to remain competitive in the evolving luxury retail landscape.
The post-pandemic return to shopping in bricks-and-mortar stores underlined how important it is for luxury brands to have a joined-up, cross-channel approach. On Vogue Business’s Future of Shopping podcast, presented by Worldpay, executive European editor Kirsty McGregor is joined by Tom Essenhigh, VP of retail and hospitality at Worldpay, to take stock of how the luxury experience is evolving across different channels.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.