The Future of Shopping with Vogue Business cover image

Catering to tomorrow’s luxury consumer

The Future of Shopping with Vogue Business

CHAPTER

Adapting to Changing Consumer Behavior in the Luxury Market

Exploring how Gen Z's purchasing habits are reshaping the luxury market and the challenges faced by brands in understanding their decision-making process. The discussion covers the industry's response to changing consumer behaviors influenced by emerging payment methods, the pandemic, and the need for a personalized in-store experience.

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