Catering to tomorrow’s luxury consumer
The Future of Shopping with Vogue Business
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Evolution of Experiential Luxury In-Store Experiences
The chapter delves into the shift towards more experiential and cultural luxury shopping experiences, emphasizing the importance of destination shopping and omni-channel strategies. It discusses the investments in big flagship luxury stores, the emergence of marketplaces, and the focus on immersive experiences. The chapter also explores how high-end beauty brands are providing immersive experiences for consumers and the challenges in implementing seamless payment processes in both physical in-store and online shopping.
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