Elite Dealers - By MEDDICC Media

Elite Dealers - Episode #4 - MEDDPICC and Multi-threading with Harriet MacEacharn

Oct 16, 2023
Harriet MacEacharn from Darktrace discusses a groundbreaking deal that highlights the significance of multi-threading. The deal was one of the biggest in EMEA, using the MEDDPICC framework. Harriet credits her team's hard work and insights for shaping the deal's success. The episode also explores the importance of identifying champions, decision criteria, proof of value, and the proactive and collaborative approach in sales.
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