Elite Dealers - By MEDDICC Media cover image

Elite Dealers - Episode #4 - MEDDPICC and Multi-threading with Harriet MacEacharn

Elite Dealers - By MEDDICC Media

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Importance of Decision Criteria and Proof of Value

This chapter discusses the significance of decision criteria and proof of value in the sales cycle. It highlights the involvement of the commercial director, the need for conversations with IT and OT professionals, and the importance of constantly evolving the process. The chapter also emphasizes the importance of backing up claims with proof and examples of past success, and the proactive approach taken in the sales process.

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