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Elite Dealers - Episode #4 - MEDDPICC and Multi-threading with Harriet MacEacharn

Elite Dealers - By MEDDICC Media

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The Importance of Identifying Champions in the Sales Process

This chapter discusses the significance of champions in a sales process, highlighting their role in securing executive briefing meetings (EB meetings) and multi-threading. It also shares experiences of working with different champions throughout the buying process.

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