
The Shifting Privacy Left Podcast
S3E12: 'How Intentional Experimentation in A/B Testing Supports Privacy' with Matt Gershoff (Conductrics)
Jun 4, 2024
Matt Gershoff, Co-founder of Conductrics, discusses A/B testing and data collection. He emphasizes intentional data collection to support privacy and shares insights on the value of experimentation. Topics include minimizing privacy risks, data collection processes, and the importance of attending privacy conferences.
45:22
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Quick takeaways
- Intentional A/B testing aids in supporting high-level privacy by minimizing unnecessary data accumulation and emphasizing purposeful data collection.
- Implementing privacy by design principles facilitates data minimization, ensuring default behaviors align with privacy principles and emphasizing beneficial trade-offs.
Deep dives
Improved Decision Making Through Intention and Principled Action
Being intentional and explicit in decision-making processes is crucial as it facilitates a principled approach to learning about problems and taking necessary actions. Guidance and clarity in decision-making bring substantial value alongside technological advancements.
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