The Shifting Privacy Left Podcast cover image

S3E12: 'How Intentional Experimentation in A/B Testing Supports Privacy' with Matt Gershoff (Conductrics)

The Shifting Privacy Left Podcast

CHAPTER

Intro

This chapter delves into the importance of intentional experimentation in A/B testing to support privacy, featuring insights from the co-founder of Conductrix. It highlights the value of clarity, principled learning, and embedding privacy into engineering functions to prevent harm and enhance decision-making for brands.

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