The Shifting Privacy Left Podcast cover image

S3E12: 'How Intentional Experimentation in A/B Testing Supports Privacy' with Matt Gershoff (Conductrics)

The Shifting Privacy Left Podcast

CHAPTER

Intentional Data Collection and Privacy by Design in A/B Testing

The chapter explores the concepts of intentional data collection and privacy by design in A/B testing, emphasizing the importance of collecting 'just enough' data instead of 'just in case'. It discusses how data minimization and intentional experimentation can support privacy initiatives within organizations, detailing the benefits of scoping data tables, using aggregation techniques, and ensuring limited cardinality for user information. The conversation also touches on the concept of K-anonymity and highlights the unique perspectives individuals from diverse backgrounds bring to the privacy engineering space.

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