Matt Gershoff, a data collection strategist from Conductrics, joins the discussion to challenge the prevalent 'just in case' data mentality. He emphasizes the need for a privacy-first approach, advocating for intentional data gathering and ethical practices. The conversation explores the pitfalls of chaotic data collection, highlighting the importance of structure and accessibility. Gershoff introduces innovative methods for mindful data practices while urging organizations to view privacy as a catalyst for innovation, rather than a limitation.

Matt Gershoff, Co-founder of Conductrics, discusses A/B testing and data collection. He emphasizes intentional data collection to support privacy and shares insights on the value of experimentation. Topics include minimizing privacy risks, data collection processes, and the importance of attending privacy conferences.