Matt Gershoff

Matt Gershoff, CEO and Co-founder of Conductrics, dives into the realm of privacy-first experimentation. He shares a quirky story about his journey, including a summer school featuring donkeys in pajamas! The discussion touches on the drawbacks of data hoarding and the necessity of data minimalism. Gershoff emphasizes intentional experimentation and the ethical implications of data practices, urging businesses to focus on meaningful data collection. He also explores the challenges of managing data in the age of AI, promoting thoughtful decision-making.

Matt Gershoff, a data collection strategist from Conductrics, joins the discussion to challenge the prevalent 'just in case' data mentality. He emphasizes the need for a privacy-first approach, advocating for intentional data gathering and ethical practices. The conversation explores the pitfalls of chaotic data collection, highlighting the importance of structure and accessibility. Gershoff introduces innovative methods for mindful data practices while urging organizations to view privacy as a catalyst for innovation, rather than a limitation.

Matt Gershoff, Co-founder of Conductrics, discusses A/B testing and data collection. He emphasizes intentional data collection to support privacy and shares insights on the value of experimentation. Topics include minimizing privacy risks, data collection processes, and the importance of attending privacy conferences.