No Hacks: The Mindset Behind Digital Optimization and Growth [S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff
Apr 27, 2025
Matt Gershoff, CEO and Co-founder of Conductrics, dives into the realm of privacy-first experimentation. He shares a quirky story about his journey, including a summer school featuring donkeys in pajamas! The discussion touches on the drawbacks of data hoarding and the necessity of data minimalism. Gershoff emphasizes intentional experimentation and the ethical implications of data practices, urging businesses to focus on meaningful data collection. He also explores the challenges of managing data in the age of AI, promoting thoughtful decision-making.
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Conductrics' Origin Story
- Matt Gershoff shared how a machine learning summer school in Ilderay, France inspired Conductrics' prototype.
- Donkeys wearing pajamas for flea protection and AI pioneers like Jan LeCun were part of this memorable event.
Value of Intentional Experimentation
- Intentionality in experimentation leads to better customer experiences and business outcomes.
- Speed without mindfulness results in mindless testing rather than meaningful learning.
Intentional Data Collection
- Collect only data required to answer specific, predefined questions.
- Practice data minimization by downsampling or limiting sensitive data when possible to reduce risk and complexity.