Jim Kwik, a world-renowned expert in brain performance and memory improvement, dives into the power of choice and the transformation that comes from breaking free of limiting beliefs. He discusses how limitations often stem from love and familiarity, urging listeners to challenge these beliefs. Jim highlights the importance of an open mindset, using the analogy of a butterfly's transformation to illustrate personal growth. The conversation also covers navigating stress and embracing a limitless mindset for empowerment and clarity in life.
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insights INSIGHT
Undone as Motivation
Jay Shetty is drawn to challenges that haven't been done before.
He finds motivation in breaking new ground and exceeding existing achievements.
insights INSIGHT
Learned Limitations
Most limitations are learned, not inherent.
Jim Kwik believes we can redraw the boundaries of what's possible by changing our mindset, motivation, or methods.
insights INSIGHT
Breaking Limits
Breaking one limit can inspire you to break more.
Jay Shetty's experience shows that challenging perceived limitations can lead to a transformative journey.
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Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life
Jim Kwik
The expanded edition of *Limitless* by Jim Kwik offers practical techniques to enhance cognitive abilities, accelerate learning, and improve productivity. It includes new chapters on harnessing AI, nootropics, and adapting to modern work environments. The book focuses on the '4 M's': Mindset, Motivation, Methods, and Momentum, providing readers with tools to transform their lives and achieve personal and professional success.
Today, I sit down with one of my good friends, Jim Kwik. Jim Kwik is a widely recognized world expert in brain performance, mental fitness and memory improvement. After a childhood brain injury left him with learning challenges, Kwik created strategies to dramatically enhance his cognitive performance. He has since dedicated his life to helping others unleash their true genius and brainpower. is the author of the NY Times and #1 WSJ bestseller: “Limitless - Upgrade Your Brain, Learn Anything Faster, Unlock Your Exceptional Life.” Make sure to grab a copy here!
Jim tells us about the power of choice and how transformation is just like a butterfly inside a cocoon. He also talks about rejecting a limit from someone we love and how we can break free from a limitation.
This episode was filmed at Soho Works: 10 Jay Street.
On Purpose with Jay Shetty 
