Own Your Business Couples' Search Trends with Julie Novack
Apr 14, 2025
In this discussion, Julie Novack, the CEO and co-founder of PartySlate, shares her expertise on wedding planning dynamics. She reveals key insights into the online behavior of couples and what content they seek when researching venues. Julie emphasizes the importance of a strong digital presence, clear pricing, and visual storytelling to attract clients. The conversation also covers evolving market trends influenced by financial factors and how AI is changing the landscape of wedding planning, urging industry professionals to adapt to stay relevant.
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Couples Need Visual & Pricing Clarity
- Couples primarily want to visualize their event in the venue through multiple photo and video examples.
- Pricing cues and testimonials are also critical to build confidence for initial outreach.
Build a Strong Digital Presence
- Prioritize maintaining a clean, simple website with a strong unique story and an active Instagram presence.
- Also ensure presence on highly trafficked marketplaces with updated profiles to gain client trust and calls.
Keep Portfolio Active on PartySlate
- If updating your website is delayed, at least keep an active, engaging portfolio on PartySlate.
- Leverage their photo posting service to maintain fresh, appealing digital content that builds client confidence.