Couples' Search Trends with Julie Novack
Own Your Business
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Navigating the Changing Wedding Landscape
This chapter examines the recent shifts in the wedding industry following the pandemic, addressing both the initial recovery and current market adjustments. It contrasts the bold wedding trends of millennials with the more understated preferences of Gen Z, while also considering the influence of financial factors like student loan debt on consumer spending. The discussion highlights the need for wedding professionals to adapt to evolving consumer behaviors and leverage technology to enhance their businesses.
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