Couples' Search Trends with Julie Novack
Own Your Business
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Navigating the Digital Landscape for Event Professionals
This chapter explores the critical role of online presence in attracting clients for businesses, particularly in the events industry. It highlights the shift in communication preferences post-pandemic, the importance of digital marketing, and the evolving dynamics of decision-making and booking timelines. Additionally, the chapter discusses how AI is transforming wedding planning, the necessity for effective communication between vendors and clients, and the significance of maintaining a professional profile across multiple platforms.
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