Understanding Lead Engagement in Marketing

Wouldn’t it be great to get inside the mind of couples doing research for their wedding plans?

Until that happens, monitoring their online behavior is the best we can do. 

Today, I bring in co-founder and CEO of PartySlate, Julie Novack, to share insights and data based on millions of visitors to their site. She shares:

• What kind of content to share in the early stages of the buyer’s journey

• What couples want to see immediately when they land on your site

• And we discuss the current market conditions and what to expect in the short- and mid-term 

Julie’s studied buyer behavior in digital spaces for decades. Let’s hear what she has to say about what tomorrow’s couples want from your marketing efforts.