DTC Podcast Ep 578: How Breath Death Cracked TikTok Shop: Funnels, Affiliates, and $0 Creator Content
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Jan 19, 2026 Thomas Robinson, a growth operator and fractional CMO with expertise from brands like Tiege Henley and Breath Death, shares insights on leveraging TikTok Shop for scaling revenue. He discusses transforming influencer moments into evergreen funnels, emphasizing a three-part ad structure: Hook, Integration, and CTA. Robinson reveals the power of psychographics over demographics in targeting audiences and highlights how automated affiliate strategies can drive scalable growth. He also touches on the synergy between TikTok and Amazon, boosting overall performance.
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Make Creator Moments Evergreen
- Turn one-off creator moments into repeatable funnel assets to sustain momentum.
- Thomas Robinson repurposes viral clips into targeted funnels with bespoke landing pages and flows.
Mr. Beast Reaction Turned Into An Ad
- Aiden Ross handed a product to Mr. Beast and his authentic reaction became a 30-second ad asset.
- Thomas used that clip as a dedicated campaign and it performed strongly for the brand.
Ad Structure: Hook → Integration → CTA
- Structure every ad in threes: hook, integration, and call-to-action to iterate quickly.
- Build dedicated landing pages that mirror the ad's creator and message to avoid losing momentum.