Ad Structure: Hook, Integration, CTA

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Thomas Robinson has helped build full‑funnel growth engines for brands like Tiege Henley and now Breath Death — where he’s turning chaotic traction into scalable funnels and converting creator buzz into sustainable growth.

For growth leaders scaling DTC with low‑AOV products.

In this episode, Thomas breaks down:

• How YouTube influencer authenticity became a systematic funnel driver (not a one‑hit wonder).
• Why TikTok Shop is the top strategic revenue channel — and how it boosts Amazon performance.
• The three‑part funnel framework: Hook → Integration → CTA + cohesive landing page.
• Why psychographics beat demographics in creative.
• Omni‑channel retention: SMS, email, DM automations, WhatsApp.

Who this is for: D2C marketers scaling early‑growth brands, content and performance teams, founders wrestling with low‑AOV CAC.

What to steal:

• Turn creator moments into evergreen assets for Meta, TikTok, and YouTube.
• Build landing pages that mirror ad intent (don’t lose momentum).
• Segment email/SMS flows by customer psychographic intent.

Timestamps

00:00 — Turning creator buzz into scalable growth

02:00 — Why Breath Death chose TikTok Shop as a core channel

04:00 — Gen Z targeting, nostalgia, and early audience signals

06:00 — Learning from Liquid Death’s polarizing brand strategy

08:00 — Turning influencer moments into evergreen funnels

10:00 — Structuring ads with hooks, integrations, and CTAs

12:00 — TikTok Shop, Amazon halo effects, and channel synergy

14:00 — Affiliate strategy from nano creators to macro partners

16:00 — Why YouTube influencers compound better than paid ads

18:00 — SEO, Reddit, and authority in AI-driven search

20:00 — Scaling low-AOV products on Meta ads

22:00 — Psychographics, motivations, and creative archetypes

26:00 — Q4 growth, LTV focus, and retention strategy

28:00 — Email, SMS, WhatsApp, and DM automation

31:00 — Long-term brand storytelling vs direct response

34:00 — Personalized landing pages and post-click experience

Hashtags

#dtcpodcast #dtcbrands #ecommercegrowth #tiktokshop #influencermarketing #creatorcommerce #brandstrategy #performanceads #youtubeinfluencers #affiliatemarketing #consumerbrands #foundermarketing #growthmarketing #directtoconsumer

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