Thomas Robinson

DTC growth operator and fractional CMO who has built full-funnel engines for brands like Tiege Henley and Breath Death, specializing in influencer-driven funnels, TikTok Shop strategy, and affiliate programs.

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Jan 19, 2026 • 37min

Ep 578: How Breath Death Cracked TikTok Shop: Funnels, Affiliates, and $0 Creator Content

Thomas Robinson, a growth operator and fractional CMO with expertise from brands like Tiege Henley and Breath Death, shares insights on leveraging TikTok Shop for scaling revenue. He discusses transforming influencer moments into evergreen funnels, emphasizing a three-part ad structure: Hook, Integration, and CTA. Robinson reveals the power of psychographics over demographics in targeting audiences and highlights how automated affiliate strategies can drive scalable growth. He also touches on the synergy between TikTok and Amazon, boosting overall performance.

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