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Total Retail Talks
Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely
Jul 15, 2024
Discover how Barkbox revolutionized the pet industry with their dog-centric approach and advanced personalization strategies. Learn about the evolution of tech tools for tailored customer experiences and the importance of partnerships in enhancing customer satisfaction.
14:03
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Quick takeaways
- BarkBox personalizes dog treats considering allergies and birthday celebrations.
- Technology partnerships streamline personalization efforts for efficiency and accuracy.
Deep dives
Overview of BarkBox and Its Products
Barkbox, founded in 2011 by dog enthusiasts, offers monthly thematic subscription boxes containing toys and treats for dogs. They've expanded to include a retail presence in various stores and countries, offering a range of products beyond toys, like dental care and breed-specific dog food.
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Discover
highlights
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