Personalized Experiences for Pets: Meeting Customer Expectations

In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),…