Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely
Total Retail Talks
00:00
BarkBox's Dog-Centric Approach and Personalization Strategy
The chapter delves into BarkBox's emphasis on dogs as primary pets, discussing the speaker's experience in the company and their responsibilities in the Add to Box business. It highlights Bark's strategy in personalization, focusing on engaging customers through upselling, cross-selling, and tailored experiences based on customer data and preferences.
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Transcript
