Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

1300: Your Customers WANT to Leave Reviews! Here's How to Ask w/ Lindsay Kingsley

Nov 14, 2025
In this insightful conversation, marketing expert Lindsay Kingsley, founder of King William Marketing, shares her journey from psychology to mastering review generation. She discusses why many entrepreneurs struggle to ask for reviews and how to turn it into an enjoyable process. Lindsay introduces the 'Goodwill' strategy of donating meals for reviews and reveals why a 4.7-4.9 star rating appears more trustworthy than a flawless five. Plus, she emphasizes the importance of responding to all reviews and offers tips on reactivating past clients for a review boost.
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INSIGHT

Reviews Are A Massive Overlooked Gap

  • Most entrepreneurs neglect reviews because they feel awkward or forget to ask consistently.
  • Lindsay positions review collection as a simple, high-impact marketing gap many overlook.
ANECDOTE

Building A Business One Nap At A Time

  • Lindsay moved from project management to building a reviews-focused service she can run during nap time.
  • She chose reputation automation because it's quick to implement and repeatable for clients.
ADVICE

Automate The Ask To Convert Busy Customers

  • Automate the review ask because verbal or ad-hoc requests fall through the cracks.
  • Fine-tune CRM or automation messages to match your in-person tone so they convert.
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