Advice: Find Gaps and Commit Time to Fix Them

Tired of hearing crickets when you think about your business's reviews and testimonials? You’re not alone. Most entrepreneurs are awkward, forgetful, or just plain bad at asking for them, leaving a massive gap in their marketing. In this episode, Lindsay Kingsley, a marketing pro and mompreneur, breaks down exactly why this happens and reveals her simple, automated system for generating a steady stream of positive Google reviews. She shares how to make the "ask" fun and effective, turning a dreaded task into a powerful engine for trust and growth. This episode is a must-listen for any business owner who wants to stop leaving money on the table and start leveraging their happy customers to attract new ones.

💡 What You'll Take Away For YOUR Business

• 🚀 Why a 4.7-4.9 star rating is more trustworthy to customers than a perfect 5.0.
• 💰 The “Goodwill” strategy: How donating a meal for every review can dramatically increase responses without violating Google’s policies.
• 🤖 How to craft an automated review request that feels personal, quirky, and fun (and gets actual results).
• ⏰ The perfect timing to ask for a review, whether you’re a roofer, a wedding planner, or a digital agency.
• 📈 How to leverage past clients by running a "reactivation campaign" to instantly boost your review count.
• 🏆 A step-by-step process for handling negative reviews that turns a bad experience into a public display of excellent customer service.
• 🧠 Why responding to both good and bad reviews is a non-negotiable for boosting your Google ranking.

📝 About Lindsay Kingsley

Lindsay Kingsley is a marketing expert and the founder of King William Marketing, an agency dedicated to solving the marketing headaches that plague small businesses. With a background in psychology and years of experience in project management and marketing automation, she has a unique understanding of both human motivation and backend business systems. As a stay-at-home mom building her business "one nap at a time," Lindsay specializes in creating simple, effective, and repeatable systems, with a core focus on helping businesses generate the consistent Google reviews they need to grow.

🎯 Lindsay’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

“Find the gaps in your business that need work and commit the time… to fixing that gap or closing that gap.”

📢 Memorable Quotes

• “You don't need a lot of time, you just need discipline. Even just five to ten hours, if you can regularly put in the five to ten hours, it goes a long way over a year or over two years.” – Lindsay Kingsley
• “If you get 10% or less of your reviews are not a perfect score, that's actually ideal.” – Lindsay Kingsley
• “People trust a 4.7 to 4.9 so much more than they trust a perfect 5.0, especially if you have hundreds of reviews.” – Lindsay Kingsley

🔗 Links & Resources

• Visit King William Marketing’s Website
• Connect with Lindsay on LinkedIn
• Follow King William Marketing Solutions on LinkedIn