Tired of hearing crickets when you think about your business's reviews and testimonials? You’re not alone. Most entrepreneurs are awkward, forgetful, or just plain bad at asking for them, leaving a massive gap in their marketing. In this episode, Lindsay Kingsley, a marketing pro and mompreneur, breaks down exactly why this happens and reveals her simple, automated system for generating a steady stream of positive Google reviews. She shares how to make the "ask" fun and effective, turning a dreaded task into a powerful engine for trust and growth. This episode is a must-listen for any business owner who wants to stop leaving money on the table and start leveraging their happy customers to attract new ones.
💡 What You'll Take Away For YOUR Business
- 🚀 Why a 4.7-4.9 star rating is more trustworthy to customers than a perfect 5.0.
- 💰 The “Goodwill” strategy: How donating a meal for every review can dramatically increase responses without violating Google’s policies.
- 🤖 How to craft an automated review request that feels personal, quirky, and fun (and gets actual results).
- ⏰ The perfect timing to ask for a review, whether you’re a roofer, a wedding planner, or a digital agency.
- 📈 How to leverage past clients by running a "reactivation campaign" to instantly boost your review count.
- 🏆 A step-by-step process for handling negative reviews that turns a bad experience into a public display of excellent customer service.
- 🧠 Why responding to both good and bad reviews is a non-negotiable for boosting your Google ranking.
📝 About Lindsay Kingsley
Lindsay Kingsley is a marketing expert and the founder of King William Marketing, an agency dedicated to solving the marketing headaches that plague small businesses. With a background in psychology and years of experience in project management and marketing automation, she has a unique understanding of both human motivation and backend business systems. As a stay-at-home mom building her business "one nap at a time," Lindsay specializes in creating simple, effective, and repeatable systems, with a core focus on helping businesses generate the consistent Google reviews they need to grow.
🎯 Lindsay’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Find the gaps in your business that need work and commit the time… to fixing that gap or closing that gap.”
📢 Memorable Quotes
- “You don't need a lot of time, you just need discipline. Even just five to ten hours, if you can regularly put in the five to ten hours, it goes a long way over a year or over two years.” – Lindsay Kingsley
- “If you get 10% or less of your reviews are not a perfect score, that's actually ideal.” – Lindsay Kingsley
- “People trust a 4.7 to 4.9 so much more than they trust a perfect 5.0, especially if you have hundreds of reviews.” – Lindsay Kingsley
🔗 Links & Resources
