We Have A Meeting
How to book a meeting on a cold call
Dec 12, 2024
Unlock the secrets to mastering cold calls with practical techniques for closing sales. Discover the difference between assertive and aggressive approaches, and learn how to navigate prospect responses effectively. Delve into the innovative 'trial close' method, setting clear expectations to enhance meeting productivity. Plus, hear how self-made agendas can boost enthusiasm, while clever use of 'if' fosters open dialogue. Finally, don’t miss the festive task that connects with LinkedIn contacts for some holiday cheer!
06:33
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Quick takeaways
- Adopting a more assumptive approach in cold calling fosters better connections with prospects, positioning salespeople as partners rather than pushy sellers.
- Implementing the trial close technique allows prospects to express their expectations, increasing engagement and enhancing the likelihood of successful meeting bookings.
Deep dives
Effective Closing Techniques in Sales
Successful closing techniques play a crucial role in the sales process, particularly in cold calling. Rather than using aggressive tactics that can deter prospects, adopting a more assumptive yet cautious approach can foster a better connection. For instance, instead of abruptly asking for a meeting, a more effective method involves asking, 'Would it be ridiculous to sit down and explore it further?' This method allows for a natural progression in conversation, positioning the salesperson as a partner rather than a pushy seller.
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