Business Wars Facebook vs Snapchat - TikTok, The New Social Media Sensation | 7
Oct 23, 2019
In this insightful discussion, Natalie Robamed, an author and social media trends expert, dives into the fierce rivalry between Facebook, Snapchat, and the latest phenomenon, TikTok. She highlights TikTok's addictive, short-form video format that's capturing the attention of younger audiences. The conversation also touches on TikTok's rapid rise, regulatory challenges, and its implications on free speech. As the dynamics of social media evolve, Robamed explores how these platforms are responding to competition in a landscape defined by shifting user behavior.
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TikTok's Algorithm
- TikTok is different because it centers around short videos and uses a machine-learning algorithm.
- This algorithm curates a personalized feed of content it thinks the user will enjoy, leading to increased engagement and addiction.
YouTube and TikTok Algorithms
- David Brown finds YouTube's algorithm-driven content recommendations have replaced his TV time.
- Natalie Robamed agrees, stating TikTok uses a similar algorithm that adapts to individual user preferences.
TikTok's Target Audience
- TikTok's primary users are young teens who enjoy sharing short videos and engaging with music.
- This aligns with Gen Z's comfort with smartphones, self-documentation, and online broadcasting.